| Strategic Plan
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Goal
#1: Establish the LDA as the Leader in selected
emerging areas in food and nutrition.
Objectives: |
1.
LDA organization to become the preferred and most
recognized source of consumer information on medical
nutrition issues.
Tactic: Organize and maintain speaker's directory
of experts in specialty areas of food and nutrition.
The LDA Speakers' Directory will be marketed to
media, public and professional groups. Tactic:
Promote and market the newly revised LDA Manual
of Medical Nutrition Therapy (MNT).
Tactic: Utilize the World Wide Web via the LDA
website (www.eatrightlouisiana.org)
to communicate activities and services. Area of
Responsibility: Public Relations, District Presidents,
Allied Group Representative, Diet Manual Chair,
Media Representative and Website Chair
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2.
Collaborate with policymakers, professional and
consumer organizations and Government agencies
to formulate and advocate sound science-based
food and nutrition policies.
Tactic: Increase participation in activities sponsored
by other professional organizations which effect
policymaking and consumer interest.
Tactic: Link LDA website to other allied groups.
Tactic: Solicit member representation to serve
as liaisons on other professional, consumer and
government boards that have similar interests.
Area of Responsibility: President and Allied Group
Representative. |
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Goal
#2: Build Membership in the Association.
Objectives |
1.
LDA member increases by 2% Tactic: Initiate a LDA
Membership campaign.
Tactic: Develop student involvement by setting up
a session at annual meeting for student networking.
Tactic: Develop mentoring program for students within
each district. Area of Responsibility: President
and District Presidents. |
2.
Retain 95% of current membership
Tactic: Promote benefits of Academy of Nutrition and Dietetics and LDA membership
(i.e. The LDA Today, Web site, other). Area of Responsibility:
Publications. |
Goal
#3: Influence the Policy Initiatives of Key Audiences
Objectives |
1.
Maintain 10 participants in the Public Policy Workshop
(PPW) held in Washington D.C., representing all
districts if possible.
Tactic: Request every district earmark funding to
help send 2 delegates to the PPW. Area of Responsibility:
LNC and District Presidents. |
2.
To complete the revision of Reimbursement in Louisiana
study, and economic benefits of Nutrition Services.
Tactic: Survey insurance companies for updated MNT
coverage. Area of Responsibility: LNC. |
Goal
#4: Increase demand and utilization of services
provided by LDA members.
Objectives: |
1.
Increase consumer and corporate demand for comprehensive
nutrition services.
Tactic: Use National Nutrition Month (NNM) Louisiana
Day as deemed by the Governor of Louisiana to inform
public of MNT value, provide information to enable
them to ask for coverage. |
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2. Develop a plan of action for obtaining reimbursement
for comprehensive nutrition services, to include
health promotion and disease prevention, as well
as MNT.
Tactic: Specific actions will be planned based on
the prevailing atmosphere and opportunities. Area
of Responsibility: Reimbursement Chair, State Media
Representative, AM Committee, Project Coordinator
and Website Chair. |
Goal
#5: Position member to compete successfully in a
rapidly changing environment.
Objectives |
1.
Provide a liaison between Academy of Nutrition and Dietetics and Districts.
Tactic: Commutate all relevant Academy of Nutrition and Dietetics/LDA information
to districts via email, LDA Today and LDA website.
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2.
Delegate and/or BOD Executive Committee serve as
guest speaker to district meetings each year.
Tactic: Coordinate with districts program planning
chairs and LDA Executive Committee at the Officer's
Workshop for the upcoming year. |
3.
Promote self-assessment by individual members to
evaluate areas of expertise or potential skills
enhancement.
Tactic: Conduct hands-on Portfolio Workshops to
assist members in the self-assessment process and
development of 5-year portfolio plans. Include Portfolio
Planning at Annual Meeting. |
4.
Increase attendance at Annual Meeting from 25% to
40% of membership.
Tactic: Utilize portfolio information supplied by
the Commission on Dietetic Registration (CDR) to
plan programs based on member portfolio development
goals.
Tactic: Target student members at Annual Meeting
by increasing programs and activities offered for
students.
Tactic: Market Annual Meeting in a more aggressive
manner via the LDA website, program events and timely
educational programs. Area of Responsibility: CPI,
BOD Executive Committee, Annual Meeting Chair, Public
Relations Chair, LDA Editor, Student BOD Representatives,
District Presidents and Website Chair |
